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Protect your eyes and look good doing it, all while playing the sport you love

SALT LAKE CITY, UT (June 23, 2022) – It’s easier than ever to stay cool on court and off thanks to the new partnership between Shady Rays and the PPA Tour. Shady Rays sunglasses can be found inside the Pickleball Central Superstore at each and every stop across the nation in 2022. Not only do these shades look good, they’re practically indestructible, are backed by the unbeatable Lost and Broken Protection, and save your eyes from court glare and sun exposure.

“Like Shady Rays, pickleball brings together friends, the outdoors, adventure, and competition,” said Shady Rays Founder and CEO Chris Ratterman. “Our wide array of shade styles for all athletes and spectators offers the perfect fit for everyone in pickleball. We look forward to seeing them on the courts!”

Shady Rays is committed to supporting those in need and works in collaboration with a variety of charitable organizations in order to give back to the community. The decision-makers at Shady Rays knew the sport of pickleball was something they wanted to be a part of once they discovered the kind, welcoming, and social environment that pickleball fosters. 

“We couldn’t be happier to welcome Shady Rays to the ranks of our supporting organizations,” said Connor Pardoe, commissioner of the PPA. “Enjoyment and safety are top priorities for us here at the PPA Tour, and Shady Rays only makes that easier to accomplish.”

ABOUT SHADY RAYS:
Shady Rays is one of the nation’s fastest-growing mid-priced lifestyle eyewear brands. All sunglasses are made with high-quality, polarized lenses in a variety of frame styles and are backed by Shady Rays’ Lost or Broken Protection. Every pair of Shady Rays purchased provides ten meals to fight hunger through partnerships with Feeding America, The Global FoodBanking Network and other charitable partners around the world and has resulted in more than 20 MILLION Meals donated to date. In addition to fighting global hunger, Shady Rays supports numerous other causes including autism, cancer research, veterans, and more. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription Glasses, Blue Light Glasses, and more. To learn more about Shady Rays and to stay up to date on all the action, visit shadyrays.com and follow us on Instagram, Facebook and Twitter @shadyrays. Live Hard. We got you.

ABOUT THE PPA TOUR:
The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players in the world and awarding almost $3 million in annual prize money. With more than 20 events in 2022 at world-class facilities like the Lindner Family Tennis Center in Cincinnati and the Darling Tennis Center in Las Vegas, the PPA Tour is the premier provider of professional and amateur events. The PPA Tour’s broadcast partners include FOX Sports, Tennis Channel, CBS Sports, and ESPN. Founded in 2018 and based in Salt Lake City, Utah, the PPA Tour provides an unparalleled experience for all, inviting players to compete and “play where the pros play,” as well as offering unrivaled venues, food/beverages, live DJ entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go to www.ppatour.com.

Media Contacts:
Hannah Johns | PPA Tour | PR/Broadcasting | [email protected]
Lindsay Ricks | Shady Rays | Assistant Brand Manager | [email protected]

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