August 7-11, 2024

Veolia Becomes Official Partner of the Professional Pickleball Association to Make it America’s Leading Green Sport

Author: Matt Cudzinowski | February 7, 2024

BOSTON – As the sport of pickleball continues its meteoric rise as one of the most popular athletic and recreational activities in the U.S., Veolia North America has signed on as a national partner and official sustainability provider for the Professional Pickleball Association (PPA Tour) – a three-year partnership that aligns with Veolia’s mission to support organizations and industries that want to become more environmentally sustainable.

“Veolia is a perfect partner for the PPA Tour as a leader in innovation and transformation in the sustainability space,” said Connor Pardoe, Founder and CEO of the PPA Tour. “We are excited to collaborate with Veolia as we become increasingly environmentally conscious at our tournaments across the country and can think of no better partner with whom to champion this effort.”  

As the leading environmental solutions provider, Veolia will help pickleball become America’s leading green sport. “We’re partnering with PPA and exploring ways to reduce the impact of public events so millions of people can continue to enjoy the thrill of sports while minimizing their impact on the environment,” said Veolia North America Chief Sustainability Officer Dave Ross. “We will start with improving waste collection, increasing recycling percentages, providing sustainable water refill stations and evaluating the carbon footprint of the PPA Tour. As a recent Veolia survey found, most organizations have sustainability goals but they don’t know how to achieve them. We can provide the ‘how’ as we do for clients all over the world.”

“As citizens and governments increasingly prioritize sustainability, sports organizations have compelling reasons to embrace eco-friendly practices. By adopting sustainable measures, organizations can reduce costs, attract funding and sponsors, and ensure long-term viability in a highly competitive field. High-profile sporting events provide the perfect platform to showcase commitment to positive environmental and social change, driving global impact. With Veolia’s expertise and the PPA Tour’s dedication, pickleball is set to become a leading green sport in America, inspiring others to follow suit and champion a greener future,” said Veolia North America President and CEO Frederic Van Heems

As the official sustainability provider of the PPA Tour, Veolia intends to showcase the many ways the company helps to protect precious natural resources such as clean water, soil and air. For example, at each of the tour stops, Veolia plans to work with PPA to set up stations that provide high-quality drinking water and show how Veolia innovations and technology hold enormous promise for solving the challenges posed by drought and diminishing water resources caused by climate change.

The stars of the game battle for titles and PPA Ranking points at 25 tour stops across the United States. All roads lead to the PPA Finals, the prestigious season finale held in San Clemente, California, which features only the top eight qualified singles players, doubles teams and mixed doubles teams in the world. The tournament also features the crowning of the year-end PPA World No. 1, the ultimate achievement in pickleball.

About Veolia
Veolia Group aims to become the benchmark company for ecological transformation. Present on five continents with nearly 213,000 employees, the Group designs and deploys useful, practical solutions for the management of water, waste and energy that are contributing to a radical turnaround of the current situation. Through its three complementary activities, Veolia helps to develop access to resources, to preserve available resources and to renew them. In 2022, the Veolia group provided 111 million inhabitants with drinking water and 97 million with sanitation, produced nearly 44 million megawatt hours and recovered 61 million tonnes of waste. Veolia Environnement (Paris Euronext: VIE) achieved consolidated revenue of 42.885 billion euros in 2022. www.veolia.com

About Veolia North America
A subsidiary of Veolia group, Veolia North America (VNA) offers a full spectrum of water, waste and energy management services, including water and wastewater treatment, commercial and hazardous waste collection and disposal, energy consulting and resource recovery. VNA helps commercial, industrial, healthcare, higher education and municipality customers throughout North America. Headquartered in Boston, Mass., Veolia North America has more than 10,000 employees working at more than 350 locations across the continent. www.veolianorthamerica.com

About Carvana PPA Tour:
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes men and women player rankings, and showcases the world’s best pickleball week in and week out. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, the Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.

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