Carvana lends its name to the PPA Tour’s inaugural tournament for the 2022 season: the Carvana Desert Ridge Open.
SALT LAKE CITY, UT (January 6, 2022) – The brand-new partnership between the PPA Tour and Carvana, leading online auto retailer, grants the company naming rights over the Desert Ridge Open, along with the other rights and privileges associated with the title sponsor agreement, including airtime and brand exposure. With this cooperation, the innovative car buying platform makes its first foray into the sport of pickleball, spelling exciting things for the industry.
“Pickleball is one of the fastest growing sports in the U.S.,” said Carvana Chief Brand Officer Ryan Keeton. “We’re excited to sponsor the Desert Ridge Open on the PPA Tour and help grow the sport here in Phoenix.”
The Carvana Desert Ridge Open, one of more than twenty PPA events that will happen across the U.S. this year, will be held in Phoenix, AZ. The city is also home to Carvana’s headquarters, making it the perfect choice to kick-off the new collaboration.
“It’s always a pleasure to welcome new faces to the pickleball industry, especially those who are enthusiastic about being a part of the action and excitement,” said Connor Pardoe, commissioner of the PPA. “We strive to continually outperform the milestones we’ve set for ourselves as the Pro Tour, and partnering with a world-class company like Carvana helps us to do that.”
Spectators, players, and fans can find Carvana representatives on-site during the Carvana Desert Ridge Open at the JW Marriott Desert Ridge Resort and Spa from January 25-30.
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ABOUT THE PPA TOUR:
The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players in the world and awarding over $2.5 million in annual prize money. With more than 20 events in 2022 at world-class facilities like the Linder Family Tennis Center in Cincinnati and the Aviva Center in Toronto, the PPA Tour is the premier provider of professional and amateur events. The PPA Tour’s broadcast partners include FOX Sports, Tennis Channel, CBS Sports, and ESPN. Founded in 2018 and based in Salt Lake City, Utah, the PPA Tour provides an unparalleled experience for all, inviting players to compete and “play where the pros play,” as well as offering unrivaled venues, food/beverages, live DJ entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go to www.ppatour.com.
ABOUT CARVANA (NYSE: CVNA):
Founded in 2012 and based in Phoenix, Carvana’s (NYSE: CVNA) mission is to change the way people buy and sell cars. By removing the traditional dealership infrastructure and replacing it with technology and exceptional customer service, Carvana offers consumers an intuitive and convenient online car buying, selling, and financing platform. Carvana.com enables consumers to quickly and easily shop more than 55,000 vehicles, finance, trade in or sell their current vehicle to Carvana, sign contracts, and schedule as-soon-as-next-day delivery or pickup at one of Carvana’s patented, automated Car Vending Machines. Carvana is a Fortune 500 company, providing as-soon-as-next-day delivery to customers in over 300 U.S. markets.