Performance sock brand will support pickleball athletes on and off the court thanks to new tour partnership with the PPA
SALT LAKE CITY, UT (March 22, 2022) – The PPA Tour welcomes the makers of The Pickleball Sock, OS1st, to the ranks of new 2022 cooperating partners and grants them the title of the “Official Sock of the PPA Tour.” The partnership is a continuation of OS1st’s investment in pickleball and their mission to empower active lifestyles through their performance socks and compression bracing products.
“Our socks are made to prevent pain and promote comfort because we believe everyone deserves to stay active and have fun while they’re at it,” said Josh Higgins, President of OS1st. “We think that is a great compliment to the fun, inclusive nature of pickleball.”
The PPA Tour’s large-scale professional tournaments feature double-elimination draws that pit players against each other to compete for ranking points and the largest prize money payouts in the sport. Amateur players play at the same venues as the best professional pickleball players and each event draws thousands of fans, both on-site and via live broadcasts.
“When we saw the number of pro and amateur players who are already benefiting from wearing OS1st® we thought it was time to jump in with both feet,” Higgins continued. “It is an honor to partner with the Pro Pickleball Association to support the sport and the community it builds.”
PPA Tour participants, registrants, and spectators can now find OS1st at all tour stops in 2022 and beyond. Test out their products for yourself on-site and online by visiting www.pickleballcentral.com or find out more at www.os1st.com.
Players wanting to register to play a tournament can do so at www.ppatour.com/ppa-tour. Spectators are able to buy tickets to watch the pros and amateurs compete in events across the country at www.tickets.ppatour.com.
ABOUT THE PPA TOUR:
The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players in the world and awarding over $2.5 million in annual prize money. With more than 20 events in 2022 at world-class facilities like the Linder Family Tennis Center in Cincinnati and the Aviva Center in Toronto, the PPA Tour is the premier provider of professional and amateur events. The PPA Tour’s broadcast partners include FOX Sports, Tennis Channel, CBS Sports, and ESPN. Founded in 2018 and based in Salt Lake City, Utah, the PPA Tour provides an unparalleled experience for all, inviting players to compete and “play where the pros play,” as well as offering unrivaled venues, food/beverages, live DJ entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go to www.ppatour.com.
OS1st® Socks with Purpose® empower active lifestyles by targeting and preventing pain from a variety of conditions including overuse injuries and chronic pain. Made with high-quality materials and designed together with podiatrists, athletes, and real people, Socks with Purpose® offer cushioning, proper foot support, and blister protection with light-compression for an anatomical fit. As a small business in Hickory, North Carolina, OS1st® is a proud to partner with thousands of independent retailers across the United States.
Director of Marketing