FITVINE WINES MAKES A SPLASH ON THE PPA TOUR
| July 11, 2023
Wholesome alcoholic beverages have come to the PPA Tour thanks to 2022 agreement with FitVine Wine.
SALT LAKE CITY, UT (March 21, 2022) – The PPA Tour announced its new partnership with FitVine Wine for the 2022 season and will welcome them as the Official Wine of the PPA Tour at every tournament stop across the country this year. This is FitVine Wine’s first foray into the sport of pickleball, but the company is proud to say that its products were designed and produced for anyone – including the active and health-conscious community!
Co-Founder Tom Beaton stated that, “FitVine Wine is all about having fun and living your best life, and pickleball is an awesome way to do just that – while also enjoying a well-deserved glass of high-quality, delicious FitVine Wine after a game.”
FitVine Wine is all about balance and knowing that people are dynamic – we want to enjoy our lives to the fullest, but we also recognize that we have the most fun when we feel good inside our bodies and minds. That’s the intersection of where wine meets wellness. Pickleball is a fun activity that keeps us active and physically engaged. FitVine Wine is a low sugar option with zero flavor additives. You shouldn’t have to choose between exercise and wine. Luckily, the synergy between FitVine and pickleball has made it possible for you to have both!
“Coming from a competitive background and being a fitness enthusiast myself, I enjoy pickleball for its fast-paced nature and the ability to work as a team,” remarked Co-Founder, Mark Warren. “When Tom and I started FitVine back in 2015, our goal was to create a fun wine brand for those that care about living well while still enjoying the finer things in life. Pickleball embodies our values and we couldn’t be more excited for this partnership.”
Learn more about the healthy difference of FitVine Wine by visiting www.FitVineWine.com or stop by on-site at any PPA Tour event in 2022 to sample wine options or purchase your favorite FitVine flavors!
ABOUT THE PPA TOUR:
The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players in the world and awarding over $2.5 million in annual prize money. With more than 20 events in 2022 at world-class facilities like the Linder Family Tennis Center in Cincinnati and the Aviva Center in Toronto, the PPA Tour is the premier provider of professional and amateur events. The PPA Tour’s broadcast partners include FOX Sports, Tennis Channel, CBS Sports, and ESPN. Founded in 2018 and based in Salt Lake City, Utah, the PPA Tour provides an unparalleled experience for all, inviting players to compete and “play where the pros play,” as well as offering unrivaled venues, food/beverages, live DJ entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go to www.ppatour.com.
ABOUT FITVINE WINE:
FitVine was founded by friends Mark Warren and Tom Beaton who wanted to create a wine brand for people who care about living well. Established in 2015, FitVine Wine offers delicious, lower sugar, full-alcohol wines for people who seek adult beverages that taste good and fit their lifestyle without compromising on flavor or quality. FitVine offers red, white, and sparkling varieties that pair perfectly with all of life’s best moments. FitVine wines are gluten-free and vegan friendly with no flavor additives. Learn more at www.FitVineWine.com.
Media Contacts:
Hannah Johns
PPA Tour
PR/Broadcasting
hannah@ppatour.com
Briana Alberghini
FitVine Wine
(774)-269-3394
briana@freshcommunications.com
